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For many small business owners, having a presence on the web is an important component of informing consumers about their products or services. Anyone can buy a web address and get something out on the web, but being able to be found by search engine users is an important step to taking your URL from just a website to a web presence. Any search engine optimization (SEO) expert will tell you that content is “king.” But how does a business owner get this ever-important content? One easy way is through product or service descriptions. It is important to write the description using keywords that are important to your consumers. For example, if you make wedding cakes for people getting married in Miami, make sure you website clearly says so. Some business owners may think, “I don’t have that many products, so I won’t have much content” or, “Nothing I do is tangible, so how can I write about it?” The solution to adding more relevant content can be as easy as adding a business blog. Blogs continue to grow in popularity; Marketing Daily has reported that 8 in 10 Americans know about blogs and about half of them visit blogs regularly. Start a blog for your business, discussing industry news and “insider tips.” The same rules of using relevant keywords apply and a blog enables you to continually add posts filled with keywords important to your business and clients. A blog provides the added benefit of displaying a level of industry expertise through sharing information that your consumers want to know. As exciting (and possibly easy) as this seems, the next question is “How does one really know what keywords consumers deem relevant and search for on the web?” For those do-it-yourselfers, there are some free keyword tools available to help you get started:
• Overture’s Keyword Selector Tool Lastly, you may want to consider contacting an SEO consultant. These specialists can help you identify keywords, write an effective blog and employ other useful strategies to improve your web presence. |